The
Silicon Valley firm came to us knowing they had lost control
of the company’s Web site. Instead of being a 21st
century asset - their Internet presence had become incorrigible: · It
took weeks to update any content on the site and when changes
were made the site usually crashed · The client could
not find products pictures and copy blocks · Press
releases were in disorder · End-users
complained they could not find the information they needed on the Web site.
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Management’s initial presumption
was to simply "fix" the problems
by creating a new Web site. Ten years ago they would have been correct. An
in-depth analysis, however, revealed more problems that were not as obvious. · Need
for a fresh, organized look and feel for the website · Little traffic
on the Web site · The client and their partners needed tools to help
sell the product.
As the client understood its problems better - new and more sophisticated solutions
began to make sense. Instead of a necessary "fix" it became an opportunity
to implement new marketing strategies and control administrative workloads.
Our recommendations added value to
the project in unanticipated areas:
- Updated corporate brand and Web site graphics
- Redesigned the User Experience
- Organized and cataloged all graphic images
- Organized and cataloged all the current
Web site assets with an ongoing plan to ensure consistence
- Implemented a content management system
for the Web site which was also central asset repository
- Implemented a dynamic Web site that can
be updated by time of day, etc.
- Refreshed the corporate brand and the look
and feel of the Web site
- Rebuilt the site architecture based on
what is important to the end-user
- Designed an interactive marketing program
that included online marketing
- Implemented the latest white papers and
sales presentations on a private Web site so that the clients
partners could access them from anywhere at anytime
Understanding problems is difficult. Identifying solutions
is critical. Success in business is evolution.
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Case Studies:
Interactive Kiosks
Project Management
Dynamic Content
Content Management
Corporate Branding
Interactive MARCOM
User Interface |
